FDA has no formal definition of "natural." Its long-standing informal policy says "natural" means nothing artificial or synthetic (including all color additives, regardless of source) has been added to a food that wouldn't normally be expected to be in it.
FDA status
Approved. FDA has asked companies to voluntarily phase it out by the end of 2027.
Your preferences, not a safety rating. Ingredients are listed by weight, most first.
Truth on the Label compares the words on the front of a package with its printed ingredients list, based on a photo that may be incomplete or out of date. Results are automated, for information only, and not medical, nutritional or legal advice, and they don't claim that any product is unsafe or unlawful. Check the physical label. Brands can request a review at truthonthelabel.com/corrections. Something wrong? Request a review
Every claim quoted word for word, with the photo to back it up
Plain reasons with links to FDA and USDA sources
Shows where ingredients on your watchlist appear in each list
5 photo checks during the 3-day trial, then 100 photo checks per month on either plan. Barcode lookups: no limit.
We quote the label exactly and show you the photo, so you can check our work.